Belgium – Advertising and marketing services – European Potato Promotion Campaign

From 2020 to 2025, VLAM, CNIPT, Bord Bia and Europatat collaborated on the European fresh potato promotion campaign “Potatoes, prepare to be surprised – Europe’s favourite since 1536”. Building on this experience, the four organisations are joining forces for a new three-year information and promotion campaign, co-funded by the European Union. The new campaign offers an opportunity to develop a fr